Municipalia as the culmination of our new brand identity

It had been over 10 years since FacOrg had last taken part in a trade fair.

In fact, our only previous participation in this type of event was at the Realty fair in 2015. At the time, we were still a very young company, seeking to make a name for ourselves amongst players in the property sector, but also trying to find the right positioning and sales pitch. Our presence at the fair had cost us dearly and resulted in (virtually) no leads afterwards. Furthermore, we ended up in a dispute with a company that ‘traps’ exhibitors at this type of fair via forms disguised as contracts. In short, it was an experience to forget, and one I wasn’t prepared to repeat.

Eleven years later, however, we took the plunge again and participated in a trade fair – Municipalia. Indeed, we want to raise our profile within the public sector. It was also an opportunity to review our positioning, sales pitch, value proposition, etc., which were reflected in our stand, our flyers, our new website, our business cards, etc. This fair was, in a way, the culmination of an internal transformation that has kept the team busy over the last 18 months.

And we’re delighted to see that this revamp has been a success, judging by the quality of the discussions we’ve had since then with trade fair visitors, our clients, our recent prospects and our wider network. What about you? What do you think? Please do let us know (or drop us a line).

And if you’d like to find out more about what we offer, feel free to click in the top right-hand corner 😉